ODOP: Local crafts from Uttar Pradesh to be showcased at Dubai 2020 exhibition: Navneet Sehgal
Uttar Pradesh’s One District One Product (ODOP) items that have conquered national and international markets have proven to be an important tool in generating self-employment and contributing to the economy of the MSME sector in the state.
Now the UP government is planning to launch these products in the international market. “We are now planning to participate in Dubai-2020. It will be a big pavilion for ODOP to show our traditional handicrafts, ODOP products in the overseas market. Thus, these efforts are being made not only to improve their visibility, but also their commercialization in foreign markets, ”said Navneet Sehgal, Additional Chief Information Secretary.
Speaking about ODOP’s unique program, Sehgal said that the fundamental goal of the One District One Product program is to encourage local crafts and local artisans and to do two things – one is to revive the local crafts and then improve the chances of the livelihoods and employment of all groups involved in these trades.
Elaborating on the program, ACS said Chief Minister Yogi Adityanath in 2018 announced the program and encouraged local cluster-based crafts.
“In the world, it is a known phenomenon, but to improve the industry, in particular the micro and the small industry, the best way is to create clusters, then to work on these clusters, to create infrastructures, to create both soft and physical infrastructure, improve their productivity, improve their quality, improve their packaging, improve their market value, thus improve their livelihoods and improve employment opportunities, ”said Navneet Sehgal.
Each year, the department trains nearly 20,000 craftsmen in the 75 municipalities in their existing trade, existing craftsmanship so that they can learn about the latest technologies and the latest production techniques. In addition, they are provided with a toolkit.
“We have signed memoranda of understanding, agreements with national and international organizations to provide support, as we have signed an agreement with the Indian Quality Council to help them and help them improve their quality. Then we signed an agreement with the Indian Institute of Packaging to help them improve their packaging, ”he explained.
To alleviate the difficulties these artisans have in selling their products, the department has signed memoranda of understanding with Amazon and Flipkart to help them market their products. “We have also created our electronic marketplace, ODOP e-Mart, where these artisans are integrated to sell their products through the e-commerce portal,” he added.
A sufficient budget has been provided by the government for the program. The government’s focus on ODOP has helped the state improve its exports as most of the handicrafts are exported overseas and exports have increased by almost 30% in the past 3 years.
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