Sirim Trusted Mark Scheme to Improve Ecommerce
PETALING JAYA: Sirim Bhd’s wholly-owned subsidiary, Sirim QAS International Sdn Bhd, has launched the Sirim Trusted Mark Scheme (STMS) for communications, electric and hybrid products.
The Sirim Trustmark Program based on the ISO / IEC 17065 Product Certification Program enables certified retailers to display the Trusted Partner Mark on their online stores on e-commerce platforms.
Sirim President and CEO, Datuk Dr Ahmad Sabirin Arshad, said STMS helps online retailers improve the merchantability of their products and increase traffic to their store and empower consumers to make purchasing decisions enlightened for quality and safe products.
“The introduction of STMS comes at the right time to address concerns about the legitimacy of online retailers, resulting from the growth of e-commerce in Malaysia, which has increased for six consecutive quarters since March 2020.
“In 2020, complaints related to online shopping increased by 112.5% compared to 2019. In addition, purchasing electronic, electrical and multimedia products online has a higher risk of receiving defective items or do not meet the standards. This could lead to operational problems as well as fire and safety risks, ”he said in a statement yesterday.
Meanwhile, Sirim exchanged a memorandum of understanding with Lazada Malaysia who recognized him as Sirim’s official partner.
Lazada Malaysia will carry out promotional activities for STMS. These include hosting an STMS flagship store on LazMall, placing the STMS logo on the product page of every STMS certified seller, and hosting flash sales to encourage visitors to buy from STMS certified sellers.
In attendance were Ahmad Sabirin, CEO of Malaysia Digital Economy Corp (MDEC) Mahadhir Aziz, CFO of Lazada Malaysia Cheang Kiat Cheong and CEO of Sirim QAS International Nur Fadhilah Muhammad. Also in attendance were representatives from Panasonic Malaysia, Brother International Malaysia and Xiaomi Authorized Distributor in Malaysia Rainbow Distribution.